NEWS & PRESS

Chill Box launch: tap into new occasions with fwip

Did you know ice cream sales grew by 20% in 2020?

Who doesn’t love ice cream? We might not eat it every day, but most of us eat it on a regular basis. And the pandemic has made us buy even more – ice cream consumption has soared over the past 12 months and according to Nielsen, 2020 was the Ice Cream category’s biggest year so far.

But that’s not all. Let’s talk about how we’re innovating to meet the demand of another important trend…

Food home delivery – how fwip is leveraging the trend

It’s no secret: food home delivery boomed in 2020. And now customers have developed the habit, it’s likely to stay. Deliveroo says that 85% of customers look set to order more often – or at least as often – as they did before the pandemic. Interestingly, nearly 20% of their respondents ordered for the very first time last year.

That’s a lot of takeaway, and here’s the thing…

Ice cream for one is… not always enough

The Chill Box is perfect for having fwip swirls delivered for a movie night

To date, you can already order our single-serve gelatos, sorbets and frozen yogurt for home delivery in the UK.

Uber Eats, Deliveroo, Snappy Shopper and Jisp deliver fwip for Londis, Co-op, One Stop and Nisa. But in the age of home delivery, it’s not enough ice cream for a family movie night or a gathering of friends.

The Chill Box changes everything

fwip's retail self-serve stations have dedicated space allocated for the Chill Box

Drum roll... please welcome our latest product launch - the Chill Box. It allows transporting fwip in larger quantities – either for ordering in or eating al fresco.

The Chill Box is reusable and compostable and keeps three servings of fwip frozen for two hours.

The fwip retail self-serve stations already have built-in space for the Chill Box. It's the perfect up-selling opportunity for your business and for keeping your customers happy.

It’s a new exciting way to fwip up a healthy revenue increase.

Increase your sales by more than 60%

On average, that’s the increase seen by our trial customers. CEO Paul Kali says

We’re launching Chill Box so consumers can more easily transport perfect fwip swirls to eat at home, or for al fresco indulgence. Early results from trials show great consumer uptake, sales have increased by 60% on average.

So, if you’re a fwip customer with a self-serve or staff-serve station and want to learn more about the Chill Box, or you’re brand new to fwip and want to hear more, please get in touch. You can also download the Chill Box flyer here.

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