Pimp My Ride, a binge-worthy show by MTV that sees a team of talented petrolheads completely transform clapped-out bangers into all-singing, all-dancing dream machines, has fwipped an ice cream van with the Portobello machine.
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Spring is here, the sun is around more often and ice cream demand is growing exponentially. Are you harbouring plans to offer lip-smackingly good ice cream ? Is a soft serve ice cream machine on your radar? Think again.
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According Mintel, consumers are willing to pay more for a premium ice cream experience. The average price per 100 gram ice cream has increased by 23% over the last five years, far outstripping other products in comparable food categories.
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Spring is still far away, so how about brightening your dessert menu with some sunshine-sorbet-centric desserts? With chefs and sunshine in short supply, we look at three easy-peasy ways to get creative with our award-winning Mango Sorbet.
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Looking after the planet is everybody’s responsibility and fwip’s mission is to be a company that looks good, tastes good and does good. That’s why we have partnered with Climate Partner to map out the carbon footprint throughout the value chain.
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2021 saw over a thousand new businesses from all over retail, convenience, hospitality and leisure, add fwip. Thanks to all of them and our other amazing partners, more than 2 million fwip ice cream were served. 2022 will see fwip launching in new markets.
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60% of all consumers state that they would order dessert if it was available on the home delivery menu. So by adding desserts to the home delivery menu, restaurants and dark kitchens will bring in a very tasty incremental revenue.
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