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Pimp My Ride, a binge-worthy show by MTV that sees a team of talented petrolheads completely transform clapped-out bangers into all-singing, all-dancing dream machines, has fwipped an ice cream van with the Portobello machine.
Read moreSpring is here, the sun is around more often and ice cream demand is growing exponentially. Are you harbouring plans to offer lip-smackingly good ice cream ? Is a soft serve ice cream machine on your radar? Think again.
Read moreAccording Mintel, consumers are willing to pay more for a premium ice cream experience. The average price per 100 gram ice cream has increased by 23% over the last five years, far outstripping other products in comparable food categories.
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