NEWS & PRESS

Join this season's tastiest campaign fwippin' lucky

Fancy a lucky fwip?  

Calling all UK retailers with a fwip retail station! What could be better than a fluffy fwip ice cream? What about a free fluffy fwip ice cream? How about some free cash to boot? 

Better still, what about both of these things for your customers, and a super simple instant win promo campaign – paid for by fwip – for you?

Are you feeling fwippin' lucky or what?

We know hundreds of retailers and thousands of customers have been enjoying the premium taste of fwip during the pandemic. But now restrictions are easing and our world’s returning to a new normal, we want to say thank you by giving everyone the chance to celebrate with an instant win. 

Impactful 360° campaign activation

We’re offering retailers with a fwip retail station the chance to take part in an amazing four month campaign – to increase footfall and drive sales. 

Instant gratification scratch cards

With every fwip purchase (as long as the scratch cards last) made between 1 August 2021 and 30 November 2021 each customer gets a fwippin’ lucky scratch card. If customers match 3 symbols they win an instant prize! This could be anything from a free fwip ice cream, £100, or even the jackpot prize of £2,500.

So how do retailers get a lick-in?

To get involved, sign up and submit your Portobello and freezer serial numbers before 30th August. You’ll receive your campaign pack containing 250 scratch cards, an aisle fin, an A4 strutcard and an A3 poster. We’ll also make social media and video assets available to all participating retailers. 

Trial and multi-buy driving campaign

At the end of the campaign, you’ll be fully reimbursed for the cost of the free ice creams claimed. So what are you waiting for? 

Some people think that the best things in life are free. They fwippin' are now. 

Sign up to the campaign here.


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