fwipping the ice cream industry on its cone

Drumroll please… fwip was a Product Innovation Award finalist at the Restaurant and Takeaway Innovation Expo. Not only that, but our CEO, Paul Kali, gave an unmissable talk on profitable and sustainable ice cream sales (more fun than it sounds, for real).

The Restaurant and Takeaway Innovation Expo is the place for foodies to boost sales and gain valuable insights into the biggest brands in the business.It’s a chance for businesses to network with in excess of 15,000 industry professionals, discover thousands of innovative suppliers, and engage with a marketplace primed for growth.

Exactly  the kind of place we should be.

What are the Restaurant and Takeaway Innovation Expo awards?

To recognise industry innovators, the event acknowledges companies whose products and services are breaking the boundaries of a highly competitive industry.

Every finalist gets the opportunity to showcase their product or service to a panel of industry giants – in front of a live audience!

As a break from the hustle and bustle of the show floor, the awards also make an educational and entertaining break.

The World’s Smallest Gelateria On The Big Stage

With fwip a nominated finalist for the Innovation Awards and the winner of the Sustainability Excellence Award 2019, it was only right that the inventor of the world’s smallest gelateria (as in our CEO, Paul, again…) was on hand to share his expert knowledge.

He spoke about on maximising summer sales of ice cream in a sustainable, profitable, and fun way by introducing The Portobello.

Want the skinny? You’ll just have to ask him yourself…. Get in touch today.

‍