NEWS & PRESS

Watch your fwip ice cream sales take off to new heights this season

Increase your average basket spend with ice cream

Now that summer’s in full swing, with lockdown easing and many still opting for staycations: ice cream’s in strong demand.

Right now, retailers from Penzance to Perth have an opportunity to cash in with an upmarket point of difference: a special, luxury dessert moment from the world’s smallest gelateria!

fwip's new premium self-serve station is currently rolled out across UK

Whether your customers choose the traditional gelato from an old Italian recipe, award-winning vegan sorbet, or award-winning frozen yogurt, they’re assured of a great tasting dessert-to-go. But sometimes they need an ever-so-gentle push in the right direction.

Here are a few tried and tested tips for selling more fwip ice cream. 

Get fwip visible! 

Position your fwip self-serve station in a visible location, preferably near the till. Why? Ice cream is a top five impulse buy. When shoppers see that retro-styling and feel that small yet mighty dessert-to-go charm, it’s a little piece of Italy right there, for a high-end food-to-go experience.     

A fwip for all seasons

Versatility and portability mean the Portobello makes an ideal machine for mobile catering. So why not get creative in (and out) of your store? Take advantage of the hot weather and set-up outside.

A Chill Box with three fwip ice cream swirls is the perfect companion
A Chill Box with three fwip ice cream swirls is the perfect companion

Our Chill Box is also an excellent opportunity for you to grow your top-line sales and increase average basket spend. It keeps three fwip ice cream swirls frozen for two hours. A very clever solution for your customers to enjoy fwip ice cream anywhere.

Perfect for home delivery or take-away, for enjoying outdoors with friends or indoors if the weather changes, something we’re all used to!

Results from trials show great customer uptake. Where Chill Boxes have been implemented sales have, on average, increased by 60%. Please get in touch for more information.

Join this season's tastiest campaign

Have you signed up to our instant gratification scratch card campaign Fwippin' Lucky yet?

Drive fwip ice cream sales with our Fwippin' Lucky campaign
Drive fwip ice cream sales with our Fwippin' Lucky campaign

We’re offering UK retailers with a fwip retail station the chance to take part in an amazing four month campaign. 

With every fwip purchase (as long as the scratch cards last) made between 1 August 2021 and 30 November 2021 each customer gets a Fwippin’ Lucky scratch card. If customers match 3 symbols they win an instant prize! This could be anything from a free fwip ice cream, £100, or even the jackpot prize of £2,500. You can sign up here.

Complements to the fwip

A fwip is a food moment. So why not make it an occasion by cross-selling with complementary products? A movie night for those rainy evenings? Popcorn, fwip, and fizzy pop. A special dinner? Fizz and fwips. A cheeky treat on the way home from work? fwip and… well, you get the idea. 

Not yet fitted out with a Portobello ice cream machine?

Please check out our business solutions pages for more information: RetailCafes & Restaurants,  Catering and Leisure & Entertainment.

Or, just get in touch.

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