The healthier snacks trend

Demand for healthier snacks is on the rise. The global pandemic (and the ‘excess baggage’ many of us gained during lockdown!) has been a powerful reminder for us to eat well, keep fit, and healthy.

Just over a year ago, the International Food Information Council (IFIC) conducted a survey in the US which highlighted that more than 8 out of 10 Americans had altered their eating habits as a result of the pandemic. 

At the same time, 41% of consumers under 35 admitted they were snacking  and a quarter of Americans said they snack multiple times a day, due hunger or desire for a treat.  

According to a UK snacking study by Mintel in 2019,

• 63% of adults try to eat healthily 
• 54% of full-time employees eat snacks at work 
• 51% of adults are always looking for new snacks 
• 51% of adults think that healthy characteristics make indulgent snacks more appealing

So how can calorie-conscious customers get their dessert to go, and eat it?

Our secret ingredient

When customers are scouring the shelves for a healthier snack, premium ice cream may not be the first thing they reach for. Or the second. Or the third. So it may come as a little surprise to them to learn that fwip’s range of desserts to go are, well, surprisingly healthy.

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How can our premium ice cream desserts be healthier than traditional dessert offerings (and even less luxurious ice cream products)?

The answer? It’s all around you. It’s free. It doesn’t appear on nutritional information. It’s been around for millions of years. And it’s our (not so) secret ingredient. Air.

How low Gelato?

Whipping air into every one of our Italian Gelato flavours, gives them their signature light, fluffy, and creamy texture (without the extra cream). So with more air than traditional ice cream, you and your customers might be surprised to learn that our indulgent creamy Gelato is actually 30% lower in fat than comparable ice cream products. Our Vanilla Gelato has 131 calories per 100 gram.

The original Froyo recipe

The versatility of a fwip Frozen Yogurt makes it a very popular choice.  

It can be breakfast with berries, a mid-afternoon snack with nuts, or a cheeky after dinner dessert to go when paired with a fruit compote or a gingersnap basket.

We, and our customers more importantly, like our original recipe so much that we have kept it unchanged for over 10 years. It is indulgent yet only has 109 calories per 100 gram. What's there not to like?

Sorbet all the way

Our sorbet story is a simple one. We pack them with real, not-from-concentrate, good-old fashioned… fruit (about 25%) then we add that magic ingredient again (air).

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Why, you say? Giving them that extra-special whipping makes them lose that icy roughness, keep the crisp freshness, and develop the creaminess of ice cream. Only they’re vegan-friendly. And gluten-free. And award-winning.

Our Mango Vegan Sorbet recently got the top accolade, three gold stars, in the Great Taste Awards. At only 70 calories per 100 gram, you can have it for breakfast, lunch and dinner.

Tap into healthier desserts with fwip

Help your customers stay fwip and healthy, and  get a healthier lick of the premium dessert-to-go market. If you are curious to learn a bit more of what we have to offer, please have a look at our business solutions pages for more information: Retail, Cafes & Restaurants, Leisure & Entertainment and Catering. 

Have you been considering investing in a soft serve ice cream machine? Read more here about why our Portobello commercial ice cream machine not only provides healthier ice cream but also saves you costs and time.

If you're done reading and want to talk to us,  get in touch.

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