More than 1,000 new customers

What an eventful year! 2021 saw over a thousand new businesses add fwip.  

These new fwip club members came from all over retail, convenience, hospitality and leisure.

The clients include CJ Lang, MFG, Moto, Crieff Hydro, Ninja Warrior UK, Puttstars, Dream Bowl, Bestway, Costcutter, Premier, Budgens, Ascona, Nisa, Londis, Spar, One Stop and many others across the United Kingdom and Germany.

Thanks to all of our amazing customers and partners, ice cream loving consumers were served more than 2 million award-winning fwip ice creams, sorbets and frozen yogurts - taking us closer to our goal of putting smiles on 1 billion faces around the world. Twice.

New fwipsters joining the team

We also recruited a bunch of new fwipsters this year! To fuel further growth and to better serve our customers, fwip doubled the number of employees and tripled its sales while setting up another company in Poland to add to its existing operations in the UK and Germany, looking ahead to 2022. And this is just the beginning...

Three Gold Great Taste stars

The cherry on top was in September when our tastebud-tingling Mango Vegan Sorbet was awarded the most prestigious recognition of them all: the coveted 3 Gold Stars at the Great Taste Awards. fwip fwip hurray!

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Taking a mini freeze over the holidays

With all of the exciting events this year, it's time to take a mini freeze on ice cream.

Our offices will be closed from 24 December and we'll be back to serve you bigger and better on the 4th of January, fully recharged to kick-off a flavoursome 2022!

If you are a customer and have an urgent matter, like Santa refusing to leave presents under the tree unless he gets fwip instead of milk & cookies (it happened last year), then please email the customer success team and we'll do our best to help.

From our family to yours, we wish you a very Merry Christmas and a Happy New Year!

Paul & the fwip team

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